Media Relations
Media is central to the function of public relations. It can be used to both inform and persuade. It can be used to get relevant information to the masses … or it can be used to narrow a company’s focus to a more specific audience. Most importantly, editorial coverage carries an implied endorsement of information, making it generally more believable than advertising.
BLF Marketing is keenly aware of how to build and maintain good working relationships with journalists who can best serve our clients. We know the type of information that is considered newsworthy … and we have the training and expertise to write from their professional perspective. BLF knows how to break through the press release clutter with news that media contacts consider well written, reliable and professional. Let us help increase your company’s image through assertive, responsible media relations.
David Hoke, a partner with BLF Marketing, will be a featured presenter at the 118th Annual Convention of the Kentucky Bankers Association (KBA). 
The American Bankers Association (ABA) Marketing Network has recognized BLF Marketing and its client, Planters Bank of Hopkinsville, Ky., as a Finalist in the 2009 Financial Marketing Awards. 
The March 2009 cover story of ABA Bank Marketing magazine features BLF partners Jeff Bibb and David Hoke addressing SAFETY AND SOUNDNESS communications issues facing today’s community banks. 
The American Bankers Association Marketing Network has recognized BLF Marketing and its client, The Peoples Bank of Winder, Ga., with a top Financial Marketing Award. 
An exhibit catalog chronicling the creativity and skill of Kentucky artist, Tim Lewis, has earned a first place award from the Tennessee Association of Museums (TAM).