Expertise
Total Marketing Integration
Looking for meaningful and measurable results from your marketing efforts? Then look to BLF Marketing as a trusted provider of market-tested solutions that really work. With over three decades of making good things happen for our clients, BLF Marketing will provide you with a team of dedicated professionals who are totally committed to YOUR SUCCESS!
BLF Marketing can help you in the following ways:
- Strategic Services – Does your company have a marketing road map to success? Determine marketing priorities … and build plans, budgets and timetables that drive market share growth, revenue and profitability.
- Branding/Identity – Does your brand “tell your story” and give you a competitive edge? Define and refine your unique and distinctive brand to establish a dynamic market presence … and build customer preference for your company.
- Product/Service Analysis & Development – Are you selling “fresh” or “stale?” Evaluate and develop products, services, loyalty strategies and offers that attract profitable new customers … and deepen “wallet share” with existing customers.
- Target Marketing & Cross-Selling – Which customers drive greatest profit? Identify key existing and prospective customers … and utilize highly targeted communications, personnel training and incentives to increase business.
- Marketing Resources & Advertising Campaigns – Do all the marketing pieces fit? Develop brand-consistent messages that “cut through the clutter” to connect with your audiences … in all media.
- Electronic Marketing & Social Media – Do you connect with today’s customers? Utilize Internet, social media, email and other electronic delivery channels as integral parts of your marketing program … to reach e-savvy customers.
- PR & Corporate Communications – Does every “touch” have a strategic purpose? Implement strategies for news visibility, e-communications, newsletters, sponsorships and events that reach key audiences … and enhance your brand’s awareness.
Clients
BLF Marketing plays a key role in helping businesses and institutions achieve success. Through solid marketing planning, award-winning creative and dependable execution and follow-through, BLF Marketing has built a reputation for exceptional marketing services. BLF Marketing has developed a diverse client base — and specializes in marketing the following business categories:
- Financial Services
- Real Estate
- Healthcare
- Business-to-Business
- Museums & Tourism Destinations
- Community & Economic Development
David Hoke, a partner with BLF Marketing, will be a featured presenter at the 118th Annual Convention of the Kentucky Bankers Association (KBA). 
The American Bankers Association (ABA) Marketing Network has recognized BLF Marketing and its client, Planters Bank of Hopkinsville, Ky., as a Finalist in the 2009 Financial Marketing Awards. 
The March 2009 cover story of ABA Bank Marketing magazine features BLF partners Jeff Bibb and David Hoke addressing SAFETY AND SOUNDNESS communications issues facing today’s community banks. 
The American Bankers Association Marketing Network has recognized BLF Marketing and its client, The Peoples Bank of Winder, Ga., with a top Financial Marketing Award. 
An exhibit catalog chronicling the creativity and skill of Kentucky artist, Tim Lewis, has earned a first place award from the Tennessee Association of Museums (TAM).