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About BLF
  • Overview
  • Expertise
  • Quick Facts
  • Partners
  • Staff
  • Success Stories
  • News + Views

Expertise

Total Marketing Integration

Looking for meaningful and measurable results from your marketing efforts? Then look to BLF Marketing as a trusted provider of market-tested solutions that really work. With over three decades of making good things happen for our clients, BLF Marketing will provide you with a team of dedicated professionals who are totally committed to YOUR SUCCESS!

BLF Marketing can help you in the following ways:

  • Strategic Services – Does your company have a marketing road map to success? Determine marketing priorities … and build plans, budgets and timetables that drive market share growth, revenue and profitability.
  • Branding/Identity – Does your brand “tell your story” and give you a competitive edge? Define and refine your unique and distinctive brand to establish a dynamic market presence … and build customer preference for your company.
  • Product/Service Analysis & Development – Are you selling “fresh” or “stale?” Evaluate and develop products, services, loyalty strategies and offers that attract profitable new customers … and deepen “wallet share” with existing customers.
  • Target Marketing & Cross-Selling – Which customers drive greatest profit? Identify key existing and prospective customers … and utilize highly targeted communications, personnel training and incentives to increase business. 
  • Marketing Resources & Advertising Campaigns – Do all the marketing pieces fit? Develop brand-consistent messages that “cut through the clutter” to connect with your audiences … in all media.
  • Electronic Marketing & Social Media – Do you connect with today’s customers? Utilize Internet, social media, email and other electronic delivery channels as integral parts of your marketing program … to reach e-savvy customers.
  • PR & Corporate Communications – Does every “touch” have a strategic purpose? Implement strategies for news visibility, e-communications, newsletters, sponsorships and events that reach key audiences … and enhance your brand’s awareness.





Clients

BLF Marketing plays a key role in helping businesses and institutions achieve success. Through solid marketing planning, award-winning creative and dependable execution and follow-through, BLF Marketing has built a reputation for exceptional marketing services. BLF Marketing has developed a diverse client base — and specializes in marketing the following business categories:

  • Financial Services
  • Real Estate
  • Healthcare
  • Business-to-Business
  • Museums & Tourism Destinations
  • Community & Economic Development

News+Views

  • Exhibits, Displays & Signs
  • BLF Relocates Nashville Office to Murfreesboro
  • Deposit Products Must be Updated Now
  • Platinum: Great Performance in a Down Economy
  • BLF Named Finalist in ABA Financial Marketing Awards
  • BLF and Customs House Win Top Award From TAM
  • More...
From corporate branding displays ... to interactive museum exhibits ... to video that brings your unique story to life, BLF Marketing is prepared to help you achieve success.   More...
BLF Marketing has opened a new office at 1819 Ward Drive in Murfreesboro, Tenn. Long-time Murfreesboro resident, David Hoke, has managed BLF’s Nashville office in Metro Center since it opened in 2002   More...
As a professional in the Community Banking business, you are probably feeling significant pain stemming from various changes in federal laws and rules - combined with a sluggish economy - that have seriously eroded profitability throughout the financial services industry.   More...
BLF Marketing’s Platinum Customer Program continues to demonstrate strong performance in a challenging economy. Designed to Recognize, Reward and Retain the institution’s top tier retail customers, our clients have achieved notable results.   More...
The American Bankers Association (ABA) Marketing Network has recognized BLF Marketing and its client, Planters Bank of Hopkinsville, Ky., as a Finalist in the 2009 Financial Marketing Awards.   More...
An exhibit catalog chronicling the creativity and skill of Kentucky artist, Tim Lewis, has earned a first place award from the Tennessee Association of Museums (TAM).   More...

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