Environmental
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Just as curb appeal sends a message to prospective homebuyers, the external and internal environment of a business sends a message to your customers. What they see is their first impression of your business; and what your facility portrays creates expectations of what’s inside. Will that experience be inviting, or discourage a customer from entering your door?
BLF understands environmental branding inside and out. We will:
- Examine accessibility and way-finding issues as it relates to your customer’s ease of doing business.
- Create an atmosphere to enhance a customer’s experience.
- Use a combination of merchandising and video messages to educate, inform and entertain your customers.
- Develop facility continuity among your various locations.
Let us help you craft an environmental image consistent with your brand promise — one that will convince potential customers that you deliver a quality products and services.
David Hoke, a partner with BLF Marketing, will be a featured presenter at the 118th Annual Convention of the Kentucky Bankers Association (KBA). 
The American Bankers Association (ABA) Marketing Network has recognized BLF Marketing and its client, Planters Bank of Hopkinsville, Ky., as a Finalist in the 2009 Financial Marketing Awards. 
The March 2009 cover story of ABA Bank Marketing magazine features BLF partners Jeff Bibb and David Hoke addressing SAFETY AND SOUNDNESS communications issues facing today’s community banks. 
The American Bankers Association Marketing Network has recognized BLF Marketing and its client, The Peoples Bank of Winder, Ga., with a top Financial Marketing Award. 
An exhibit catalog chronicling the creativity and skill of Kentucky artist, Tim Lewis, has earned a first place award from the Tennessee Association of Museums (TAM).