Comprehensive Facility Branding

Building a Winning Brand

Branding is so much more than a logo or graphic presentation of a company’s identity. In the case of F&M Bank, its brand is a covenant of trust, quality and leadership with the customers and communities it serves. F&M Bank is one of the fastest growing independent community banks in Tennessee, but it is also one of the oldest, dating to 1806. F&M Bank placed a premium on careful planning and meticulous execution for its new Main Office facility that opened in early 2007. As a result, F&M created a rich brand experience that made the bank’s new headquarters the star of a comprehensive brand campaign.

Throughout the magnificent six-level building, the F&M brand is apparent. The F&M brand was implemented in practically every aspect of the building’s design. Through events, hospitality functions and assertive marketing, F&M had thousands of people visit its new Main Office during its first year. Almost anyone who visits the building will attest to having had a “uniquely F&M“ experience. 

The F&M Main Office has been widely heralded for its design excellence by winning multiple architectural awards, and has been featured in numerous news and magazine articles. Partly on the strength of the completion of the new facility and associated brand impact, F&M Bank stretched its lead as the number one bank in market share of deposits in Montgomery County during 2007.