The Peoples Bank Lives Its Promise of "Doing More"
Following a comprehensive re-branding program in 2006, The Peoples Bank undertook a concerted effort to emphasize its new brand promise of "Doing More" among all employees. The primary objective in 2007 was for employees to participate in an initiative to further refine the bank’s brand promise … and define how the brand is important to its customers and communities.
The employee teams developed several well-crafted "statements" that have since been officially adopted by the bank and include the following:
The bank implemented an aggressive Internal Branding program in 2007 to keep these important statements and company philosophies in front of all bank personnel. The first component was the design and installation of high-impact signage and dimensional graphics in the bank’s central training facility to serve as permanent reminders of these important statements. The second key component was to develop plaques and desk cubes to keep employees highly aware of these credos in their individual offices and work stations. The third component was a 17-minute documentary-style video entitled "A Legacy of Doing More" which links the bank’s rich 80-year history with its new brand promise. The video was used to gain additional employee "buy-in" as an insightful, entertaining and motivating orientation about "their" company.
In part due to highly successful employee participation in the Internal Branding program, The Peoples Bank was awarded the Community Bankers Association of Georgia prestigious "Quality Service Award" in 2007.