Reg E Rescue Kit

For immediate consultation or additional information call 615-726-2360

It is imperative that your bank’s Opt-In strategy go beyond mailing regulatory letters and posting a link on your website — hoping for the best.

The Reg E Rescue Kit from BLF Marketing provides a practical approach to identifying and Opting-In customers who use and desire to keep Overdraft Services — even if your original effort has failed to deliver the anticipated results. To protect fee income and maximize customer satisfaction, you need to be proactive and fight for every Opt-In response.

Step 1 - Situation Review

• Evaluate current Opt-In Strategy and Results-to-Date
• Identify Existing Debit/ATM Card Users Most Likely to Continue the Service

Step 2 - Marketing Communication & Resources

• Postcard Mailer Series
  • 2 or 3 Production-Ready Postcards with Attention-Getting Call to Action
• Production-Ready Marketing Resources
  • Tent Card or Counter Card
  • Flyer or Take One

Step 3 - Refresher Training

• Live Webinar Training (20-30 minutes per session)
  • Post August 15 : Rescuing Customers Who Have Not Opted In
• (Includes recorded webinars available on demand for future use)

Optional

• Merchant Communication
  • Impact of Reg E on merchants (letter)
  • Overview & FAQ for merchants (print on demand)
  • Tent Cards / POS

Note: Professional services listed above do not include printing, postage, audio conferencing or required regulatory notifications (if applicable).