Recognize, Reward and Retain Your Bank’s Very Best Customers
Attracting and keeping loyal customers is imperative for the success of practically any business. For many of today’s financial institutions, a relatively small percentage of top-tier customers will account for the majority of its profits. The Platinum Customer Program was developed to provide bankers with an imaginative, measurable and sustainable method to build deeper loyalty – and enhance profitability – with the bank’s most sought-after customers.
Driving Top Customer Loyalty
The Platinum Customer Program is designed to achieve three important goals:
With Platinum Customer status, top-tier customers not only enjoy tangible financial benefits and incentives, they continuously receive VIP treatment.Their Platinum status also invokes a strong emotional tie to the bank.
Platinum Recognizes The Entire Relationship
Because being a Platinum Customer is a status and not an account, the bank can award this special designation to overlay any customer account. Platinum is usually reserved for the top 10% of personal banking customers.To achieve Platinum status, the customer is typically required to have a Personal Checking Account at the bank along with significant deposit and/or loan balances. Each bank determines its own criteria for customers to attain Platinum status.
Personalized Incentives Deepen Loyalty
The Platinum Customer Program is easy to customize and quick to implement. For the cost of treating a top-tier customer to dinner, your bank can reward that same customer with Platinum perks all year long. Each Platinum Customer receives a customized mailer, 2–3 times annually, that includes a personalized benefits card, valuable coupons and the bank’s best offers. Combined with an optional Platinum Training Program, this high touch style of communication will heighten your customers’ appreciation of their Platinum status and deepen their loyalty to your bank.
Personalized Platinum Produces Compelling Results
The power of the Platinum Customer Program is most clearly reflected in its results.The following are highlights from the initial three years of F&M Bank’s GoldCrest Customer program:
Contact BLF Marketing and discover how your bank can benefit by offering a Platinum Customer Program to your top customers.