Recognize, Reward and Retain Your Bank’s Very Best Customers
Attracting and keeping loyal customers is imperative for the success of practically any business. For most financial institutions, a relatively small percentage of top tier customers will account for the majority of its profits. The Platinum Customer Program was developed to provide bankers with an imaginative, measurable and sustainable method to build deeper loyalty – and enhance profitability – with the bank’s most sought after customers.
The Platinum Customer Program is designed to achieve three important goals:
When awarded Platinum Customer status, top tier customers not only enjoy tangible financial benefits and incentives, they continuously receive VIP treatment. Their Platinum status also evokes a strong emotional tie to the bank.
Platinum Recognizes The Entire Relationship
Because being a Platinum Customer is a status and not an account, the bank can award this special designation to overlay any Personal Checking Account. Platinum is typically reserved for the top 10% of personal banking customers. To achieve Platinum status, the customer is required to have a Personal Checking Account at the bank along with significant deposit and/or loan balances. Each bank determines its own criteria for customers to attain Platinum status.
Personalized Incentives Deepen Loyalty
The Platinum Customer Program is easy to customize and quick to implement. For the cost of treating a top tier customer to dinner, your bank can reward that same customer with Platinum perks all year long. Each Platinum Customer receives customized communications 3 ways, 3 times annually. Communications include a personalized benefits card, valuable offers and the bank’s best privileges and pricing. This high-touch program provides a unique experience for each Platinum Customer ... and results in deeper relationships with higher deposit and loan balances, more mortgage and refinance deals, greater use of electronic services and increased customer satisfaction.
Platinum Produces Compelling Results
Retail Combined Deposit and Loan Balances*
* Actual results averaged over multiple banks