The cover story, titled Campaigns That Soothe, provides helpful ideas, examples and guidance for banks to consider when communicating stability messages to customers, employees and communities served. The article also suggests how a solid community bank can use its position of strength to attract new customers in today’s highly competitive deposit markets.
BLF Marketing is pleased to again be prominently featured in this national magazine published by the American Bankers Association. Authored by Virginia Graves, BLF senior account manager, the article includes strategies and examples of successful communications initiatives devised and implemented by BLF Marketing in collaboration with six different clients.