BLF Featured in ABA Bank Marketing Cover Story
3/20/2009 - The March 2009 cover story of ABA Bank Marketing
magazine features BLF partners Jeff Bibb and David Hoke addressing SAFETY AND SOUNDNESS communications issues facing today’s community banks. The March edition’s theme is “Calming Customer Fears.”
The cover story, titled Campaigns That Soothe, provides helpful ideas, examples and guidance for banks to consider when communicating stability messages to customers, employees and communities served. The article also suggests how a solid community bank can use its position of strength to attract new customers in today’s highly competitive deposit markets.
BLF Marketing is pleased to again be prominently featured in this national magazine published by the American Bankers Association. Authored by Virginia Graves, BLF senior account manager, the article includes strategies and examples of successful communications initiatives devised and implemented by BLF Marketing in collaboration with six different clients.
- Click here to view Campaigns That Sooth article
- Click here for BLF Safety & Security Portfolio Examples
From corporate branding displays ... to interactive museum exhibits ... to video that brings your unique story to life, BLF Marketing is prepared to help you achieve success. 
BLF Marketing has opened a new office at 1819 Ward Drive in Murfreesboro, Tenn. Long-time Murfreesboro resident, David Hoke, has managed BLF’s Nashville office in Metro Center since it opened in 2002 
As a professional in the Community Banking business, you are probably feeling significant pain stemming from various changes in federal laws and rules - combined with a sluggish economy - that have seriously eroded profitability throughout the financial services industry. 
The American Bankers Association (ABA) Marketing Network has recognized BLF Marketing and its client, Planters Bank of Hopkinsville, Ky., as a Finalist in the 2009 Financial Marketing Awards. 
An exhibit catalog chronicling the creativity and skill of Kentucky artist, Tim Lewis, has earned a first place award from the Tennessee Association of Museums (TAM).