Platinum: Great Performance in a Down Economy
9/8/2010 - BLF Marketing’s Platinum Customer Program continues to demonstrate strong performance in a challenging economy.
Designed to Recognize, Reward and Retain the institution’s top tier retail customers, our clients have achieved notable results.
- BLF financial institution clients experienced, on average, an overall 12% growth in combined retail deposits and loans from July 2008 to January 2010.
- Remarkably, 92% of this growth was attributable to the Platinum customer group which represented, on average, only 13% of the retail customer base.
- Platinum customers as a group showed a 22% increase in retail deposits and loans in the 18-month period.
- In these same institutions, customers who did not qualify for the Platinum Customer Program only grew retail deposits and loans by 2%.
These results demonstrate that especially in tough financial times, it is Platinum Program customers who can mean the most to their financial institution.
NEW PLATINUM MOVE-UP
BLF Marketing has recently introduced formalized Platinum Move-up communications to customers who do not yet qualify for the Platinum Customer Program, but whose balances or account composition make them ideal candidates for a Platinum-level relationship. Learn More »
NEW PLATINUM BUSINESS SELECT
One of the greatest growth opportunities for an institution may exist with the owners and principals of business clients. Platinum Business Select is a solution recently put in place by BLF clients that rewards qualified business owners with Platinum perks.
Learn More »
FIND OUT MORE ABOUT PLATINUM
If you would like more information about the Platinum Customer Program or program enhancements, feel free to call us at (615) 726-2360 or click here to schedule a Platinum webinar today.
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