Deposit Products Must be Updated Now
8/30/2011 - New Federal Laws and Rules Have Undermined the Profitability of Checking Accounts. But ... Timely Updates and Changes to Deposit Products Can Regain Lost Revenue
As a professional in the Community Banking business, you are probably feeling significant pain stemming from various changes in federal laws and rules ? combined with a sluggish economy ? that have seriously eroded profitability throughout the financial services industry.
One of the profit centers that has been hit hardest is loss of fee income associated with Checking Accounts ... namely Overdraft Protection and potentially Debit Card Interchange. Many of our nation?s largest banks and super-regional banks have already eliminated Free Checking, and replaced Free with FEE Checking. Some of these banks are now also charging customers monthly fees for using their Debit Cards ... and have eliminated Debit Card rewards programs. None of these changes are winning the hearts (or loyalty) of their customers!
Just because Big Banks are making Big Changes doesn?t mean Community Banks should follow suit. However, as major players are alienating customers with aggressive changes, Community Banks have a window of opportunity to reap benefits by providing greater value to its customers for costs substantially less than major banks. Are you prepared to take advantage of opportunities arising from unprecedented upheaval in the Checking Account arena?
The White Paper recaps the sequence of events that have led to seriously reduced revenues ? along with associated headaches and heartburn ? throughout the banking industry. This White Paper will let you know why ?standing still? will not lead to success. However, a logical and thorough approach to updating Deposit Products ? specifically designed for your bank?s customers and markets ? will lead to a new wave of competitive advantages for your bank.
We hope you will invest a few minutes to review this White Paper entitled: Deposit Products Must Be Updated Now!
We invite you to find out more about how BLF Marketing?s talent, experience and objectivity can help your bank seize new opportunities to outmaneuver competitors.
From corporate branding displays ... to interactive museum exhibits ... to video that brings your unique story to life, BLF Marketing is prepared to help you achieve success. 
BLF Marketing has opened a new office at 1819 Ward Drive in Murfreesboro, Tenn. Long-time Murfreesboro resident, David Hoke, has managed BLF’s Nashville office in Metro Center since it opened in 2002 
As a professional in the Community Banking business, you are probably feeling significant pain stemming from various changes in federal laws and rules - combined with a sluggish economy - that have seriously eroded profitability throughout the financial services industry. 
The American Bankers Association (ABA) Marketing Network has recognized BLF Marketing and its client, Planters Bank of Hopkinsville, Ky., as a Finalist in the 2009 Financial Marketing Awards. 
An exhibit catalog chronicling the creativity and skill of Kentucky artist, Tim Lewis, has earned a first place award from the Tennessee Association of Museums (TAM).