On the need for an even greater focus on Service Culture:
On how we often mistakenly measure "success" by Account Growth:
3 Magic Words that can tie a customer to a brand:
On the difference between "Strategic Thinking" and "Wishing" for positive change:
Payment Technology Changes Are Coming! - Fast and furious changes are looming in card technology.
Re-Think the Credit Card Business - As Community Banks have been continually squeezed on profits from every conceivable direction, many are turning to the Credit Card business to regain lost ground.
Strategies to Increase Fee Income - There is money to be made by finding incremental fee-income opportunities and/or shifting a bank's measurement strategies:
Presented by Mark Stetson, Stetson Management Consulting Inc.
Mortgage Services that Reach Out to Today's Customers - Connecting with today's home buyers and mortgage shoppers requires an Online Mortgage presence that allows customers to expedite the loan process on THEIR PERSONAL schedule (not the bank's).
Outmaneuver Competitors for Home Equity and Personal Loans - Cloud-based Solutions can underscore a Community Bank's ability to be more nimble and responsive than Big Banks. The same goes for bankers' use of Mobile devices such as Smartphones and Tablets.
Outsourced Lending Call Center Provides 24/7 Customer Help - Why not give your customers the opportunity to talk with a fully qualified banker who functions and sounds like YOUR bankers ... and can lead your customers through the loan decision and application process. The pricing model is based on "per completed loan application" (provided the applicants meet specific bank requirements).
Loyalty and Rewards Programs - The stars are aligning with technologies that give banks more flexibility and effectiveness in attracting and keeping customers ... and earning greater non-interest income!
Your Strategic Planning is a Waste of Time If ...
Presented by Jeffrey C. Gerrish, Gerrish McCreary Smith (Memphis)
BLF Marketing invites your questions and comments about these News+Views topics! Contact us