BLF Wins ABA First Place Award
9/23/2008 - DENVER, Colo. — The American Bankers Association Marketing Network has recognized BLF Marketing and its client, The Peoples Bank of Winder, Ga., with a top Financial Marketing Award. The First Place award in the category of
BLF Marketing and The Peoples Bank were presented a 2008 ABA First Place Award for Internal Branding last week in Denver. Jeff Bibb and David Hoke, partners with BLF Marketing, flank Margaret Whieldon, The Peoples Bank executive vice president / marketing.
The award recognized BLF’s role in developing resources for the bank, including:
- High-impact signs and dimensional graphics in the bank’s operations center to support employee brand awareness and orientation
- A documentary video titled “A Legacy of Doing More”
- Plaques and desk cubes to keep employees mindful of the bank’s core values and ideals
The ABA Marketing Network formally recognized the nation’s best bank advertising and marketing campaigns during the organization’s annual conference last week in Denver. Jeff Bibb and David Hoke of BLF Marketing, along with Margaret Whieldon, executive vice president / marketing for The Peoples Bank, were present to receive the honor. This is the second consecutive year that BLF has won a First Place award.
“BLF Marketing has played a significant role in helping define and refine our bank’s identity and brand promise,” remarked Chris Maddox, president and CEO of The Peoples Bank. “The results of BLF’s branding expertise are apparent throughout our external and internal marketing efforts.”
The Peoples Bank’s branding program was developed around the simple but direct theme of “Doing More.” According to Bibb, BLF’s managing partner, “This award is first and foremost a tribute to The Peoples Bank’s
management and staff who are fully committed to the ideal of doing more for the customers and communities they serve. It is our firm’s privilege to share this prestigious award with this innovative and progressive-minded community bank.”
The 2008 ABA competition had nearly 400 entries in 10 categories and there were 34 first place winners. A panel of financial services marketers and advertising professionals judged each entry based on communications strategy, message and positioning, as well as the campaign’s overall results.
The Peoples Bank has assets of $500 million with seven full-service banking offices in Georgia.
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